Economical Methods For More Exposure For Your Business

Many small businesses want more exposure and are wondering about cost effective methods to achieve that. Here we share some tips that you will be glad to know will not leave your wallet empty.

1. Be networking on social media. You can use a lot of social media sites for free. Be on sites like Facebook, Twitter, LinkedIn, Google+, Pinterest and even Instagram. Post great content there and people will become more interested in your business and in the products and services that you have to offer.

2. Consider advertising on Stumble Upon. Sure, it is great to use free social media. But the reality is that it is highly beneficial for your business profits when you are able to invest some money in paid advertising. Stumble Upon offers a rather affordable solution compared to other social media advertising. Make sure to implement the targeting options in order to connect with the right potential customers in your niche.

3. Create some interesting infographics. Infographics are widely used today. So that means that you have to follow the trends. Infographics indeed are mighty marketing assets. They are visually appealing, they are quick to digest for the reader and people enjoy sharing infographics that are informative and intriguing. Therefore infographics are great to incorporate into your marketing. If you would like to make your own infographics, you can use Adobe Illustrator if you understand how to use it and you can use free vector kits to come up with some very interesting infographics of your very own.

4. Bring new life to aged information. When you are on a restricted budget, you will not always be able to afford to pay someone to create new content for your site. But all hope is not lost. If you need content for your site and feel stuck, you can consider investigating reports of information on the internet that contain lots of data, stats, etc. You can bring a fresh approach to the information by adding some images, creating some charts and adding your own comments to the data. You do not need to be a professional writer to do this. The data and stats will be there to get you out of the dry spell. Be sure to cite your sources when credit is due.

5. Be noticed on LinkedIn. Nowadays it cannot be disputed that LinkedIn is powerful and a necessary method of connecting with important people that are relevant to the success of your business, such as thought leaders and potential clients, etc. Many small business owners tend not to use LinkedIn to their maximum advantage. It is not enough to simply add network connections, think your job is done and then log out. It is imperative to join groups, to participate in dialogues and to share your blog posts. LinkedIn is an amazing place to potentially successfully build your brand.

Benefits With Business Networking In BNI – Global Networking Organization

Building a reputation and network for your business is the number one way to get the word out about your business. Many people struggle with this, even businesses that are already successful. How do you get your business out to prospective customers? How do you get other businesses or professionals to recommend your business?Everyone wants to expand their business and developing a good, sound network is the best way. BNI is the largest business networking and referrals marketing organization in the world. BNI is based off a philosophy called Giver’s Gain developed by its founder Dr. Ivan Misner. BNI helps develop businesses with a positive and professional “word of mouth” referral program allowing businesses to build long term professional relationships between them. BNI has chapters worldwide and is one of the easiest networking programs to become a part of.

Giver’s Gain was a philosophy developed by its founder that describes a simple way to promote businesses between professionals. Dr. Ivan Misner designed his program around the simple and old saying, “what goes around comes around”. The theory that if you give me business, I’ll give you business is an easy to follow idea and it works! He has been called “The father of networking” and remains the founder and chairman of BNI.

Professionals and business that are networked within BNI carry around several copies of other people’s businesses so that when they meet or find people with other specific business needs they hand them a business card, referring a business from within BNI. This simple method alone has raised business incomes from 20%-100% more than before they were a part of a successful networking system.
BNI has chapters everywhere and joining is simple. You can find your local BNI chapters online at There are one year and two year memberships offered and only one professional from a field is allowed into a chapter at one time. You would need to contact the local chapter that you wish to be a part of inquire about joining. BNI is a team process and promotes the individuals businesses; therefore, attendance and participation is crucial but well worth the effort to help network your business.
Joining BNI is a great step forward in promoting your business and with just a little effort, and following one of the easiest networking ideas there are, you could see gains in your customer base and expansion in your business. Everyone wants to see their business grow and joining BNI is one of the smartest and easiest ways to do just that. Everything you need to know about BNI is online at It’s been proven successful and has a location for everyone.

7 Ways Creative Teams Are Different From Typical Business Teams

A business team is a small number of people working towards a common goal or project all bringing their own defined set of skills to the table. A creative team follows the same principal but with the work focusing on marketing and branding. Although similar in format, the way the two types of team work can be very different. Here we take a look at the pros and cons of a creative team over a typical business team.
⦁    More Creative and Original
The very nature of a creative team means they allow themselves to be open to and develop original ideas. Their way of thinking is a lot more free-flowing and organic and they are much more likely to push the boundaries or ‘think outside the box’. Whereas, creative teams are often rewarding for this way of thinking, business teams are required to stick more strictly to any given guidelines.
⦁    More Collaborative
Creative teams like to bounce ideas off each other whether in meetings, brainstorming sessions or just through general discussion on the project. They like to collaborate to ensure the finished result is as good as possible, taking credit as a team, not as individuals.  Business teams often have a more competitive than collaborative nature. Members of the team may be put into competition against each other in a bid to encourage hard work and higher performance. This, however, means they are much less likely to share any ideas and if any credit is due, will not be shy in claiming it.
⦁    Better at Designing Products for People
When it comes to product design, there may be a number of teams focused on issues such as materials, cost, distribution etc. but the creative team is naturally more focused on the impact the product will have on the intended buyer. Out of all the teams working on a certain product design, the creative team will be the most knowledgeable when it comes to User Experience. User Experience (UX) involves a person’s attitude, behavior and emotions towards a certain product. It looks at their overall perception and responses. With this knowledge they can help to create a product that people actually want.
⦁    Knowledgeable on Trends
The right creative team will make sure they are completely up to date with all the latest trends, styles and fashions in their particular niche. They are knowledgeable enough to be comfortable implementing these throughout their work. A top of their game creative will not just follow trends though; they will be trend setters themselves. You must be careful as not all creative teams can manage this. They may rely on previous work or simply lack experience so make sure you take the time to find the right one for you.
⦁    Not Usually Very Organized
Creativity and the ability to come up with a myriad of original ideas can come at a price. Creative types can lack the organizational skills that would be vital on other teams. It often depends on if the right creative team management is in place. Leading and managing a creative team is vastly different to being in charge of a typical business team. With the right person with the necessary skills in charge you may well find a more organized team.
⦁    Not Usually on Time
This point really follows on from the previous one. Unlike many other things in business, it is hard to put a time limit on creativity; which can be frustrating if you have deadlines to meet. Creatives are passionate about the products they work on and will constantly be trying to find ways to improve it. This can make it hard for them to know when to stop. A seasoned creative not only creates higher quality faster, but also knows their limits and what it takes to build within time-frames. You may find the companies that have introduced organizational development will be more likely to succeed at meeting deadlines. Organizational development is a process of implementing changes to increase effectiveness and efficiency to enable a company to achieve its goals. Any creative team Au fiat with this system will, in general, complete projects with minimum delay and fuss.
⦁    Hard to Find
A good creative team are not always easy to come by. Creativity is a subjective matter meaning you could find an experienced, professional team but still without that certain something you are looking for. Do your research to ensure the creative team you choose is the perfect fit.

Creating An Effective Business Communication Plan

Business Communication Plan
What is a communication plan? If you have to ask that question and you are in business you may have been experiencing trouble that you simply couldn’t explain, and this can overwhelm everyone. Well, the answer is there was no effective communication going on anywhere! If you want to make money and experience abundance you must free yourself from the communicative chaos you have been stuck in. As with anything in life you must plan, and that includes business communications. Here we will discuss a variety of tips that will help you establish a solid plan of communication which will meet your business’ needs.
The Business Communication Plan
What you are doing here is ‘surveying’, so to speak. You are plotting a map which will make you an effective communicator, able to express your point in any and every aspect of your business affairs. This is an essential skill, and it takes time and planning to perfect it to your benefit. Here are the basic steps to creating your communication plan and setting it in stone:
Why do you have a need to communicate?
You need to comprehend the reasons it is necessary to do this; for instance, what do you want to change through your efforts? Figure out what it is and you will know your need. Take small bites at first; use one circumstance.
Determine who you will need to have interaction with
Who is involved, either directly or indirectly? If there is a proper chain of command follow it. Make sure you do not appear to be back-stabbing or scheming. Those things are the complete opposite of true communication. Determine who to talk to first, second, or third, and carefully consider whether mediation is needed. Just get your ducks in a row, and write all of it down as you go. This will solidify things in your mind and build your confidence.
Figure out how others feel about things before you start talking
When you have contact with those involved use your eyes and ears. Get a vibe for how these individuals feel about the situation and where they stand opinion-wise.
Figure out whether communicating will effect change or not
You need to have a firm grasp on what you want the others to think and feel. Therefore, you need to tailor your communications to bring about those results. If you determine this is not possible, take a couple steps back and rethink things.
Write what you want to say and rehearse it (in the mirror and with a friend)
Make sure you have things organized and prepared, but you want things as natural as possible. This boosts your confidence, and that will show to those with whom you are speaking.
Get your timing right
Choose a time for the communication to take place which is appropriate for all involved in the initial stage of your plan. You do not want to bring it up during a heated meeting. Think this through and do it right.
By following the steps above you will get a great start when it comes to establishing firm communication guidelines and putting them into practice in your business as well as your life. Begin making your plan today, and with time and practice you can singlehandedly change the direction of your business, making more profits while balancing that money mindset with reality and skilled planning. Success is heading your way!

5 Tips For Young Entrepreneurs Starting Their First Business

Starting a business can be a tall order, but it’s not impossible. Small business startups are becoming popular today for young entrepreneurs who are either still attending or recently graduated from college. Startups give you the opportunity to be your own boss, make your own money, and build your own business from the ground up. For example, a one man business in Oklahoma has became a large successful business in a merely 8 months. While it may be difficult in the beginning, the entire task can be very lucrative in the long run. Here are five tips for young entrepreneurs starting their first business.

⦁    Monitor the Market: Before beginning your startup business, you have to figure out what the market is ready for. The business market is an unpredictable place, but that doesn’t mean that brief patterns can’t be detected. This simply means that you monitor trends, research developments and customer interest and movements to help you decide what product you can release to the market that will really make a splash. Startups rely mainly on success to grow. You don’t have to explode, but you do need to generate some popularity or recognition to make sure your small business has room to expand.

⦁    Build a Website: Once your business idea is solidified and you have some products or services lined up, you need to begin establishing your online presence. In today’s business world, if you don’t have an online presence you basically don’t exist. Don’t become invisible by ignoring this important component of your startup. There are plenty of companies and services out there to help you create your best website for the best chance of success.

⦁    Utilize Hosting Services: Your starting business needs a few things before it can become a sustainable company. When you use web hosting services, you increase the likelihood of your startup gather recognition and interest. This means you’ll be able to hire employees, gather clients, and begin working because enough people know about your small business. Hosting services do everything from advertisements to important business features like domain names, email accounts, and website building tools.

⦁    Bring Your Business to Social Media: Youngpreneurs, or young entrepreneurs, are all well versed in social media. Whether you’re working with college startups or a small business, a social media presence can never hurt your chances of gaining clients and customers. Social media allows you to advertise, connect with your followers from all around the world, and promote yourself as well as your products all in one place.

⦁    Connect With Your Followers: Now that you have the means to connect with your followers, you need to follow through. The more you connect with followers, the more likely it is for news of your startup to travel far and wide. Not only will you gain free advertising, you will also gain credibility and popularity. Part of maintaining a business is maintaining a great relationship with your customers. Good customer relations are part of the reason why so many businesses today stay afloat and have the ability to grow.